Pay-Per-Click Marketing

Pay-Per-Click MarketingPay-per-click marketing (also called PPC marketing) consists of ads that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.

Pay-per-click marketing can be a VERY profitable way to increase sales and leads (if done correctly) and should be part of every business owners’ Internet advertising campaign.

  • It’s fast – you can have a campaign up and running in less than 30 minutes. Getting your site into the search engine listings can take weeks or even many months depending on the competition level.
  • If you understand how to manage a pay-per-click campaign, you can have immediate feedback and metrics to determine the return on your investment. You can see exactly how much money you’re spending, what your potential customers are doing online, and what sales you’ve made.
  • It can tell you what the money terms are! How do you even know what search terms you want to optimize your site for? You can test them quickly and easily with a pay-per-click campaign, and then apply that knowledge to your search engines optimization efforts.

Unfortunately, managing even a small pay-per-click campaign can be complex and requires very specialized knowledge and experience. There are several problems that the novice advertiser runs into.

  • Understanding Google’s rules and tips and tricks – Google has lots of unwritten rules for how campaigns should be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. These rules include:
    • Keyword grouping
    • Quality score
    • Ad relevancy
    • Click-through rate management
    • Bid pricing
  • Keyword research – Most companies have anywhere from 10 to keywords and should most likely be bidding on 1,000-3,000. The right tools and strategies can make a big difference in your campaign.
  • Ad testing – If you’re not split testing, you’re most likely getting only 1⁄2 the visitors to your site than you should be.
  • Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind.
  • Tools – Having the right tools in the market to help create and manage pay-per-click campaigns is critical.
  • Targeted sales pages – Sending all your visitors to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem.

We will create a solution for you that optimizes each and every one of these issues. Contact us to see how we can make a difference for your business today.